New Marketer
Brand Identity for a Performance Agency
The Challenge
New Marketer, a Vietnamese performance marketing agency, needed a bold brand identity that would position them as a modern, results-driven partner in a market saturated with generic digital agencies.
Our Solution
We created a striking dual-gradient logo system — teal-green for growth and strategy, magenta-pink for creativity and disruption — paired with a clean brand package that communicates speed, precision, and measurable results.
Vietnam's digital marketing landscape has exploded in recent years, with hundreds of agencies competing for attention. New Marketer approached us with a clear brief: they needed a brand that screamed "performance" — not another generic agency logo with a chat bubble or upward arrow.
We analyzed 30 Vietnamese marketing agencies and found a pattern: most used either corporate blues or safe neutrals. New Marketer wanted to own the intersection of data-driven performance and creative boldness.
The logo we designed uses two dynamic angular forms — one in a teal-to-green gradient (#03DF94 → #02B198) representing growth, metrics, and strategic thinking, and one in a pink-to-magenta gradient (#FFC1EA → #FA54FF) representing creative energy, disruption, and the human side of marketing. The forms interlock like performance meets creativity.
The brand guidelines cover logo usage across digital platforms (Facebook, Zalo, LinkedIn, TikTok), print materials, pitch decks, and office signage. Color combinations, clear space rules, and typography pairing ensure the brand stays sharp whether on a mobile screen or a conference room presentation.
Results
12
Logo Variants
28
Brand Pages
Vietnam
Market
- Distinctive dual-gradient identity system
- Complete brand guidelines document
- Logo variations for all digital and print contexts
- Brand differentiation in competitive Vietnamese market
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