The most common mistake in web development is treating design and marketing as separate phases. A design team creates something beautiful, hands it to developers, and then a marketing team tries to retrofit conversion elements after launch. The result is a site that looks great in a portfolio but underperforms in the real world.
Marketing-first development flips this sequence. Before a single wireframe is drawn, we define the conversion architecture: what action do we want visitors to take, what objections do they have, and what information do they need at each stage of their decision? These answers shape every design and development decision that follows.
This approach doesn't mean ugly websites. It means every visual element earns its place. Hero images aren't decorative — they demonstrate the product in context. Navigation isn't just organized — it maps to the buyer's journey. And the development team builds with performance budgets that protect the page speed metrics Google (and users) care about.
The results speak for themselves. Our marketing-first projects consistently achieve 2-3x higher conversion rates compared to traditional design-then-optimize approaches. When everyone on the team — designers, developers, and strategists — shares a conversion-first mindset, you get sites that are both beautiful and effective.